Data and Insights

Data and insights

Raw data is cheap. Insight is not. We take exports from Search Console, search APIs, analytics and internal logs, then turn them into a ranked list of decisions.

The process

1. Collect: scheduled exports and API pulls from every relevant source.
2. Normalise: one schema across sites, periods and query sets.
3. Cluster: group queries and pages into topics and intents.
4. Score: rank opportunities by impressions, position and effort.
5. Act: short recommendations, one per opportunity.

Where the data comes from

Search Console performance data, SERP exports, keyword tools, on-site behaviour and our own click-tracking counters. Everything lands in a small warehouse we can query quickly.

This supports market research and reporting and analytics.