Reporting and Analytics

Reporting should answer one question: what changed and what do we do about it. We build reports that focus on movement, not on dumping numbers into a spreadsheet.

What you get

KPI overview: clicks, impressions, CTR and average position per site and per period.
Period comparison: this month against the last, with growth and decline highlighted.
Topic clusters: which themes are gaining visibility and which are fading.
Content performance: which pages earn attention and which need a rewrite.
Click tracking: how much traffic cross-promotion actually sends between properties.
Alerts: a short notification when a metric breaks its normal range.

Built on real portfolios

Our analytics layer runs on a portfolio of WordPress sites, shops and custom apps, so it is tested against real traffic rather than a demo dataset. Data is stored in a lightweight warehouse and refreshed on a schedule.

This works together with GSC automation. See the full picture under marketing automation.