Trend and competitor research
Being early on a rising topic is worth more than being perfect on a dead one. We monitor trends and competitors so campaigns start while the demand is still growing.
Trend research
- Social and news feeds, including X and search trends.
- Rising queries and breakout topics in your niche.
- Seasonality: when interest peaks and when to publish.
Competitor research
- Content audits: what competitors publish and how it performs.
- Gap analysis: topics they cover that you do not, and the reverse.
- Authority signals: links, structure and technical health.
- Ongoing monitoring with alerts when a competitor makes a move.
Findings feed straight into our campaign and content automation. Part of market research.